Meet Jesse – a story of top notch service

Mike Jones service

Mike Jones

Investment Insights

Mike Jones

Back in the early 1980s when I was a newlywed, my wife and I would occasionally dine at the original Ruth’s Chris Steakhouse. It was at this restaurant I was introduced to impeccable service. During those days there was a professional waitstaff that had been there since the 1950s. I thought I might never see service like this again.

Every year I try to make it to at least one investment management conference and this year I chose to go to one in San Diego, California. Because of the enviable location, my wife agreed to travel along with me. One night, we decided to skip the conference festivities and go to dinner by ourselves. We chose to eat at the restaurant located inside the famous Hotel Del Coronado. Looking at the picture below you can see why this iconic hotel is such a draw.

serviceLittle did we know what a treat we had in store for us on this particular evening. The location was beautiful. The food was spot on. But the most enjoyable part of our evening was our waiter, Jesse. Somewhere throughout the course of the evening I just had to ask Jesse some personal questions. He was too extraordinary.

Jesse seemed to me to be the ideal waiter. Upon quizzing him we learned that he graduated from high school in 1974 and that he had worked at this restaurant ever since. Yes, you read correctly – 43 years as a waiter!


For my column this month, I thought I would share with you the values I saw in Jesse, which is a model for those of us here at Argent Advisors as well.

  1. Jesse is a pro. He was dignified at every level and we could clearly tell that he put all of his time and energy into doing his job excellently.
  2. Jesse worked for a top notch company which had a corporate culture for excellence. It was obvious the restaurant supported and encouraged Jesse’s outstanding level of service.
  3. Jesse highly valued his customers. We could easily see that he did not view them as merely a source of revenue.
  4. Jesse delivered value. I have heard it said that cost is only an issue (assuming one has the resources) when there is a lack of value. On this night there was no lack of value. It was fine dining in every way imaginable, and we did not regret a single penny spent.
  5. Jesse went the extra mile. When we complimented the chef for preparing an amazing dinner, Jessie went back to the kitchen and brought the chef to our table so that he could hear those words from us directly.
  6. Jesse took care of himself physically. After all these years of waiting he seemed to move fluidly throughout the restaurant. Waiting is a physically demanding job, even for twenty somethings, but Jesse had energy in abundance. When I asked him about his excellent condition, he shared with my wife and me that he runs 3 miles every day.

Jesse was an inspiration to me. He made me reflect on my role as your financial professional and how his gifts relate to my role here at Argent Advisors. Look back at the six items above. They are important to me as your advisor, and I think they are important to you as as a client.

I promise to do my best to be a Jesse for you!

mike signature small

Byron R. Moore, CFP® is Managing Director / Planning Group of Argent Advisors, Inc. Mike Jones is Managing Director / Investment Group of Argent Advisors, Inc. Write to either at 500 East Reynolds Drive, Ruston, LA 71270 or call (318) 251-5800. This newsletter is available via email on a free subscription basis. You can subscribe by clicking here. Direct any questions, comments or suggestions to Byron Moore at or to Mike Jones at
Please remember that past performance may not be indicative of future results. Different types of investments involve varying degrees of risk, and there can be no assurance that the future performance of any specific investment, investment strategy, or product (including the investments and/or investment strategies recommended or undertaken by Argent Advisors, Inc.), or any non-investment related content, made reference to directly or indirectly in this newsletter will be profitable, equal any corresponding indicated historical performance level(s), be suitable for your portfolio or individual situation, or prove successful.
Due to various factors, including changing market conditions and/or applicable laws, the content may no longer be reflective of current opinions or positions. The opinions of any single advisor do not necessarily reflect the opinions of Argent Advisors, Inc. Moreover, you should not assume that any discussion or information contained in this newsletter serves as the receipt of, or as a substitute for, personalized investment advice from Argent Advisors, Inc.. To the extent that a reader has any questions regarding the applicability of any specific issue discussed above to his/her individual situation, he/she is encouraged to consult with the professional advisor of his/her choosing.
Argent Advisors, Inc. is a registered investment adviser registered with the Securities and Exchange Commission. Argent Advisors, Inc. is neither a law firm nor a certified public accounting firm and no portion of the newsletter content should be construed as legal or accounting advice. Argent Advisors, Inc does not offer tax, legal or insurance advice. If you are a Argent Advisors, Inc. client, please remember to contact Argent Advisors, Inc., in writing, if there are any changes in your personal/financial situation or investment objectives for the purpose of reviewing/evaluating/revising our previous recommendations and/or services. A copy of the Argent Advisors, Inc.’s current written disclosure statement discussing our advisory services and fees is available upon request.


Argent Financial Group

Celebrating its 30th anniversary in 2020, Argent Financial Group (Argent) is a leading, independent, fiduciary wealth management firm. Responsible for more than $30 billion in client assets, Argent provides individuals, families, businesses and institutions with a broad range of wealth management services, including trust and estate administration, investment management, ESOPs, retirement plan consulting, funeral and cemetery trusts, charitable organization administration, oil and gas (mineral) management and other unique financial services. Headquartered in Ruston, Louisiana, Argent was formed in 1990 and traces its roots back to 1930.

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