Who We Are


The Argent Way

As a leading, independent wealth management firm, we deliver in-depth, personalized, unbiased service in a candid and common-sense manner. Our core service offering is Professional Trust Management. Building from that core, Argent provides an array of related financial services including:

Wealth Management
Investment Management
Oil and Gas (Mineral) Management
Employee Stock Ownership Plans
Retirement Plan Administration
Retirement Plan Consulting
Funeral and Cemetery Trust Services
Qualified Intermediary Services
Governmental Services
Philanthropic Services

Our approach is to understand the source of your wealth and your goals so we can recommend the best strategies to protect and grow your wealth. We would love to hear from you. If you have any questions about how Argent can serve you, please call (800) 375-4646 or email ask@ArgentFinancial.com.


Broad Perspective.
Personal Focus.
Southern Roots.

For us, everything starts with you. It always has and always will. We call that the Argent Way. We see it as our responsibility to get to know you and to tailor an approach that is designed to protect, manage and grow your wealth – to provide an unbiased opinion that’s most beneficial to you.

Our focus is always on you. It’s why our services are mostly fee-based. We sell the expert advice of our people and the wealth of resources we put behind them – and why we don’t sell proprietary financial products that may not be in your best interest.

At the end of the day, earning your trust and establishing a long-lasting relationship is the biggest asset we have.

1989 - 1995


Our Early Beginnings

In 1930, just months after the market crash of 1929 and the beginning of the Great Depression, the Trust Department of Ruston State Bank (RSB) in Ruston, Louisiana was formed. Years later, in 1989, a young RSB trust officer with great initiative and passion wrote in a memo to colleagues, “If we elect to provide any service, it must be provided excellently.”

The following year, in 1990, The Trust Company of Louisiana was formed out of the RSB Trust Department. One year later, desiring the flexibility to work independently and offer service with excellence, that young trust officer, Kyle McDonald, led the purchase of the company that is today Argent Financial Group and of which he still serves as CEO.

1996 - 2008


Foundational Years

From 1996 to 2004, Argent’s presence expanded throughout Louisiana and into Arkansas, offering trust and investment management services to individuals, families, businesses, and public bodies.

Then, in 2005, we identified a need to assist our clients and other property owners with oil and gas leasing and revenue verification services, thereby creating our oil and gas (mineral) management subsidiary. In 2008, Northwest Louisiana experienced a boom in oil and gas exploration. The earlier decision to form a mineral management division uniquely positioned Argent to help clients capture significant revenue from that boom. That activity, in an otherwise dismal investment market period, marked the beginning of a decade of exceptional growth for Argent.

2009 - 2015


A New Era

In 2009, recognizing the benefit to clients of Tennessee’s progressive and flexible trust laws, Argent purchased an independent trust company in Memphis to allow our clients the benefit of those laws throughout our footprint. That company is now our flagship entity, Argent Trust Company.

Additional mergers and acquisitions were completed in 2013 and 2014 that substantially grew our geographic footprint across the South and expanded our range of services, all to better serve our clients. Key among those additions were Highland Capital Management of Memphis and The Trust Company, a San Antonio, Texas based trust company. Offices in other states throughout the South were opened in succeeding years providing Argent opportunities to serve additional clients.

2016 - 2019


Strategic Growth

In 2016, Heritage Trust Company, Heritage Institutional Services, and Heritage Mineral Management, all of Oklahoma City, combined with Argent, expanding services for both companies’ clients. 

Argent’s growth continued in 2018, beginning with the acquisition of Independence Trust, a Nashville-based group with expertise in funeral services. New trust offices were also opened early in the year in Austin, Dallas, and Fort Worth, Texas. In mid-2018, AmeriTrust Companies of Tulsa, Oklahoma merged with Argent, and in 2019 we opened offices in Wilmington, North Carolina; Ridgeland, Mississippi; and Baton Rouge, Louisiana.


2020 and Beyond

Looking Forward

Today, in our 30 markets located across 12 southern states, Argent employs 300 professionals with responsibility for more than $35 billion in client assets and 3 million mineral acres.

We continue to be a company that is privately owned by our staff, clients, and avid supporters, all committed to serving our clients excellently, just as we began.

Our Subsidiaries

Argent Financial Group operates through several wholly-owned subsidiaries. We offer a wide range of wealth management services and solutions to meet the needs of individuals and families, businesses and institutional clients. Our unique blend of professional staff experience and solutions—from trust administration and portfolio management to negotiating and monitoring mineral wealth matters—allow us to help you protect, manage and grow your financial assets. Argent Financial Group has offices in 30 markets located in 12 southern states and we are ready to serve you and your needs.

Select a subsidiary to learn more about our company.