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William Appleby

Trust Advisor

BBA (Real Estate),University of Mississippi

William is a Trust Advisor at Argent Trust Company, where he supports the administration of personal trusts, estates, and investment accounts. He brings a client-focused approach to fiduciary services, helping individuals and families navigate complex wealth management and estate planning needs.

Before joining Argent, William spent more than a decade in the commercial real estate industry, specializing in private real estate investments and multifamily property management. With over 12 years of experience in portfolio oversight, asset management, and development, he offers a unique perspective on investment strategy and long-term wealth preservation.

William later transitioned to private banking and wealth management at Ameris Bank, where he advised high-net-worth individuals and families on banking, lending, and wealth-planning strategies. His diverse background in banking, wealth management, and real estate enables him to provide thoughtful, well-rounded guidance tailored to each client’s financial goals.

William earned a Bachelor of Business Administration in Real Estate from the University of Mississippi and completed the Certified Financial Planner™ (CFP®) Certification Education Program through the University of Georgia.

He is a graduate of Cannon Financial Institute’s Trust School Levels I, II, and III and holds certifications in small business banking. He is currently pursuing the Certified Trust and Fiduciary Advisor (CTFA) designation.

Known for his analytical mindset, relationship-driven approach, and deep understanding of both financial and real estate markets, William is a valued member of Argent’s Atlanta-based trust and wealth management team.

Atlanta - Wealth

3284 Northside Parkway Northwest suite 410, Atlanta, GA 30327, USA

(404) 793-5678

3284 Northside Parkway Northwest suite 410, Atlanta, GA 30327, USA

Provided Services

Trusts & Estate Planning

Trusts & Estate Planning

With over 30 years of expertise serving as sole trustee, co-trustee, successor trustee and directed trustee for thousands of clients, Argent can expertly serve the multi-generational wealth preservation and transfer needs of your family.

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Latest News & Resources

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Market Update-Third Quarter-October 2026

Market Update-Third Quarter-October 2026

Summary •The S&P 500 gained 2.3% in the third quarter, closing the quarter at 7,652, with record highs set along the way. But the quarter’s real story was in the bond market: the Federal Reserve delivered its first hike in more than three years, and the 10-year...

Retirement Times October 2026

Retirement Times October 2026

October 2026 This month's Retirement Times discusses the following: The Hidden Retirement Cost of Employee Caregiving IRS Provides Update on Opinion Letters for DC Qualified Pre-approved Plans Court Narrows Earlier Ruling on Brokerage Window Fee Disclosure in Alas v....

The Morning View: October 2, 2026

The Morning View: October 2, 2026

https://vimeo.com/1232374711 In this morning’s data, the economy added just 29,000 jobs in September, less than expected, and the previous month was revised lower.  Reviewing the individual categories, the Health Care and Social Assistance industry was relatively...

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