Certified Behavioral Finance Analyst
M.B.A. (Finance), University of Oklahoma
B.S. (Finance), University of Oklahoma
Brad Knowles started in the financial services business in 2001. The team currently manages $1.4b in employer sponsored retirement plans assets for 62 clients. Brad’s team manages $965m for 25 clients. This practice started on the idea of mitigating risk to improve outcomes. This has led to what we now call the 3 R’s:
- Results – Get all participants to their income goal. Income replacement targets should be a range that is based on numerous factors, not a finite number.
- Reliability – Achieve the income goal with a high degree of certainty. The success of a plan should be determined by the ability to get more participants to reach their goals. This is possible when you consider the right approach.
- Risk – Align the investment strategy with participants’ loss aversion and behavior. Select investments that will help overcome inherent biases that obscure our judgment and lead us to make poor investment decisions.
In April 2014, Brad merged his retirement plan advisory firm, RBK Capital, LLC, with Heritage to form Heritage Retirement Plan Advisors. In 2016, Heritage merged with Argent to form Argent Retirement Plan Advisors, LLC. Before RBK Capital, LLC, he was the Regional Vice President for the Chicago based actuarial firm that specialized in the design and marketing of innovative qualified and non-qualified retirement plans.
Brad holds a M.B.A. with an emphasis in finance from the University of Oklahoma. He is one of fewer than 50 advisors nationally who have earned the Certified Behavioral Finance Analysts (CBFA) designation. He is a past-President for the Downtown Club of Oklahoma City, served as Co-Chair for the 2011 & 2012 Wayman Tisdale Freshman Player of the Year Awards banquets, and serves on the City of Oklahoma City Bond Advisory Board. Heritage Retirement Plan Advisors (formerly Heritage Institutional Services) was named a 2017 Top DC Advisory Firm by The National Association of Plan Advisors. Heritage is the only Oklahoma firm to be awarded this honor.
Brad and wife Ericka have four boys (Reagan, Ethan, Carter & Greyson) and a daughter (Natalie). They all enjoy snow skiing and hiking in Colorado, and the many kids sporting events each season.