Your priorities- the missing link in your financial plan?

Question: When you do a financial plan, do you fund your retirement first or get out of debt? Is trying to save on taxes part of it? And my husband says we spend too much money on insurance, but I worry we don’t have enough. We’re all over the map! Where should we start?


Answer: Start with the most important thing – to you.


It is my contention that (1) you already have a financial plan, and (2) your plan is built around priorities.


Your frustration likely arises out of the fact that you didn’t write your own plan and the priorities supporting your plan are not your own.


People do financial planning in one of two ways.


Most people do re-active planning (yes, I know that’s an oxymoron). Re-active planning responds to external stimuli (such as advertising, peer pressure and emotional impulses) to make spending decisions. Since the limited supply of money is invariably exhausted before the unlimited supply of wants, reactive planning usually results in excessive amounts of consumer debt, creating less purchasing power in the long-term, not more.


Worse, re-active planning is almost never aligned with a person’s most deeply held values. How can it be? Deeply held values are usually only discovered as a result of careful consideration, and are rarely nurtured amidst the noisy cacophony of consumerism competing for your attention.


I believe the only right way to go about it is pro-active planning. Pro-active planning first does the hard work of identifying your most deeply held values, then prioritizing those values, then aligning your spending with those priorities you have identified.


Do you want a plan for your money? Then first, get a plan for your life.


As you engage in the life planning process (and after that the financial planning process), you’ll run smack into the number one economic rule of life: you can’t have it all. You’ve got limited resources and (practically) unlimited wants, so you’ve got to make choices.


Prioritized choices.


You’ll realize there are things you want to spend your money on right now. And there will be things you want in your life that cannot be bought with the resources you have now – so you’ll have to save and or invest over time to have those things. Examples might include purchasing a house, educating children or funding your retirement.


But those are just my examples. You’ve got to do the hard work of identifying and then prioritizing what’s most important to you.


Most people are living out someone else’s expectations (a.k.a., someone else’s plan) for their life. You may be living out your parents’ plan for your life, or Madison Avenue’s plan, or your employer’s plan, or even the Jones’ plan (you know, all those people you’re trying to keep up with even though you don’t really like them). But it’s someone else’s plan supported by someone else’s priorities…for you.


Next week, we’ll look at a process you can go through to identify and prioritize your most deeply held values.


Want to discover the one key that will energize and give direction to your life and financial plan? Discover your own priorities.




Byron R. Moore, CFP® is managing director / planning group of Argent Advisors, Inc. Email him at Write to him at 500 East Reynolds Drive, Ruston, LA 71270 or call him at (318) 251-5858. The opinions of any single advisor do not necessarily reflect the opinions of Argent Advisors, Inc.No forecasts can be guaranteed.  Argent Advisors, Inc. does not offer tax, insurance or legal advice.  The information contained in this column should not be construed as a substitute for personalized investment, tax, insurance or legal advice.


Argent Financial Group

Celebrating its 30th anniversary in 2020, Argent Financial Group (Argent) is a leading, independent, fiduciary wealth management firm. Responsible for more than $30 billion in client assets, Argent provides individuals, families, businesses and institutions with a broad range of wealth management services, including trust and estate administration, investment management, ESOPs, retirement plan consulting, funeral and cemetery trusts, charitable organization administration, oil and gas (mineral) management and other unique financial services. Headquartered in Ruston, Louisiana, Argent was formed in 1990 and traces its roots back to 1930.

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