Investing Is Always Difficult

Mike JonesInvestment Insights



Investing is always difficult. Even during robust bull markets it takes both courage and fortitude to succeed. Either you sell your best investments far too early justifying it with that worn out cliche “you can’t go broke taking a profit,” or you just can’t bring yourself to allocate enough money to stocks to begin with. Then, to add insult to injury, you increase that allocation when prices have peaked. The loss on those funds then impede the overall progress of you portfolio. And this can happen to an investor when times are good.

As of late, financial markets around the world have been going through a rough patch, a correction, yes, a good old fashion beat down. Yield on quality bonds are ridiculously low. Volatility in stocks is ridiculously high. How should the prudent investor position his/her mind and assets at a time like this?  Well, if I knew for certain I would just tell you and we would all be rich by Monday. What I can do though is share with you my own practical ideas when the enjoyment of investing takes a holiday.

  1. Diversify

This has been and still is the first rule of investing. It is the cornerstone of planning. It is that which will keep you grounded. No one can guarantee success to you, but you can sabotage years and years of hard work with one mistake – over concentration. Don’t do it. Let me repeat myself on this one. Don’t do it.

  1. Stay in touch but don’t obsess

Life skills are achieved when purposefully sought and pursued. They do not materialize out of nowhere. Achieving the right balance between being a good steward of money and obsessing over your funds will dictate how you live the rest of your life. You truly need to get this one right for if you do these skills will carry over to the other major areas of life. Keep up with your investments but don’t allow them to occupy center stage. By all means do not look at your portfolio every day. (Unless you are paid to, like me.)

  1. Look for opportunities

Due to our genetic makeup we are prone to fear loss over two times more intensely than we enjoy making money. What a shame and handicap. Don’t allow yourself to only see the setbacks in the financial markets as bad news.  To date, every finance correction in the US capital markets has presented attractive investing opportunities. I have faith that this one will as well.

  1. Educate yourself enough to trust the future 

I am a firm believer in knowing the past. History provides insight, context and understanding. Financial history does the same. Knowing how capital has multiplied and how profits on capital has grown exponentially in this grand experiment we label capitalism can serve you well. For example, knowing just how consistent US businesses have generated attractive profit margins decade after decade leads me to trust that this will continue for years to come. That sure is comforting when the news of today might not be so good.


Mike Jones is Managing Director / Investment Group of Argent Advisors, Inc. Write to either at 500 East Reynolds Drive, Ruston, LA 71270 or call (318) 251-5800.  This newsletter is available via email on a free subscription basis. You can subscribe by clicking here. Direct any questions, comments or suggestions to Byron Moore at or to Mike Jones at
Please remember that past performance may not be indicative of future results.  Different types of investments involve varying degrees of risk, and there can be no assurance that the future performance of any specific investment, investment strategy, or product (including the investments and/or investment strategies recommended or undertaken by Argent Advisors, Inc.), or any non-investment related content, made reference to directly or indirectly in this newsletter will be profitable, equal any corresponding indicated historical performance level(s), be suitable for your portfolio or individual situation, or prove successful.
Due to various factors, including changing market conditions and/or applicable laws, the content may no longer be reflective of current opinions or positions.  The opinions of any single advisor do not necessarily reflect the opinions of Argent Advisors, Inc. Moreover, you should not assume that any discussion or information contained in this newsletter serves as the receipt of, or as a substitute for, personalized investment advice from Argent Advisors, Inc..  To the extent that a reader has any questions regarding the applicability of any specific issue discussed above to his/her individual situation, he/she is encouraged to consult with the professional advisor of his/her choosing.
Argent Advisors, Inc. is a registered investment adviser registered with the Securities and Exchange Commission. Argent Advisors, Inc. is neither a law firm nor a certified public accounting firm and no portion of the newsletter content should be construed as legal or accounting advice.  Argent Advisors, Inc does not offer tax, legal or insurance advice. If you are a Argent Advisors, Inc.  client, please remember to contact Argent Advisors, Inc., in writing, if there are any changes in your personal/financial situation or investment objectives for the purpose of reviewing/evaluating/revising our previous recommendations and/or services. A copy of the Argent Advisors, Inc.’s current written disclosure statement discussing our advisory services and fees is available upon request.



Argent Financial Group

Celebrating its 30th anniversary in 2020, Argent Financial Group (Argent) is a leading, independent, fiduciary wealth management firm. Responsible for more than $30 billion in client assets, Argent provides individuals, families, businesses and institutions with a broad range of wealth management services, including trust and estate administration, investment management, ESOPs, retirement plan consulting, funeral and cemetery trusts, charitable organization administration, oil and gas (mineral) management and other unique financial services. Headquartered in Ruston, Louisiana, Argent was formed in 1990 and traces its roots back to 1930.

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