Women and Wealth
We at Argent are aware that the financial services industry has been seriously lagging in its approach to counseling and advising female clients. The contributing factors are many. We are starting an initiative to make substantive shifts in our marketing and positioning efforts and develop a comprehensive approach to serve the female clientele. Three committees have been formed by some of Argent’s employees to drill down on the differentiated issues and needs for three different generations of women and to discuss the most appropriate ways we engage, communicate and advise these individuals. The first two engagement events will be in late September in Nashville and in mid-October in Ruston (more details will follow via email and the internal website). Argent is aspiring to be the benchmark of excellence for Women and Wealth.